It's pretty interesting when a clothing company comes out with a full length video in skateboarding. I can't think of too many instances of this happening. Ambig came out with a solid 15 minutes or so of insane shredding with great editing via Modern Art, but that's definitely a promo as opposed to a full length video. I was super stoked on Ambig since the video and their sick team, but after a few team member cuts I can't back them as much. Anyway, LRG is the other clothing company in my memory that has pulled off the legit full length video just a few years ago. Give Me My Money Chico turned out to be really sick; it combined a pretty versatile and stylish team with editing inter-connectivity to give a consistent vibe throughout the whole video. And everyone's parts were definitely memorable to still be brought up today. A good 35/40 minute video with full parts from everyone is priceless these days in the increasingly viral world of skateboarding.
Since then, the team has changed up a little bit (I still find it funny that almost immediately after GMMMC came out Tommy Guns, Billy Marks, and Tom Asta were added to the team) and has some new heavy hitters now: Felipe Gustavo, Carlos Ribeiro, and Trent McClung. Recently, LRG introduced Miles Silvas to the team (welcome video above), who has been on an absolute rampage this year with coverage and sponsors. With that welcome video I saw that LRG is officially working on its next full length video for 2014. With a lineup that LRG has now, a full length video can be extremely epic. Definitely something to be hyped for this year.
A quick highlight run through of some of LRG's skaters to be ready for their upcoming video:
You know what Billy Marks, Tom Asta, and Carlos Ribeiro are capable of.
Tommy Sandoval - just look at his Cold War part
Miles Silvas - can't wait to see probably the biggest back noseblunt ever!
(And if any of their international dudes have parts too...oh boy!)
In addition to the LRG video, I should probably mention the upcoming video from Gold Wheels: Gold Goons. I just saw the trailer this week, so I didn't plan on posting about it. But just looking at the lineup in the info underneath the trailer, there are so many tight dudes on the team that even semi-full parts from some of them would be satisfactory. I'm not too sure which ones have been stacking clips for Gold Goons specifically, but a lineup like that leaves plenty possibilities for a full length video.
There's something about the music that I've heard from Fitz and the Tantrums that simply stays in my memory. The skate videos utilizing their music were all filled with great skating, but nothing in particular that would keep me daydreaming about those parts (such as Westgate's street annihilation in Made or Guy Mariano's technical NBDs in Pretty Sweet). Yet the upbeat songs and good selection of mood changes, for lack of a better description, allow for full-on enjoyment of the video parts.
The first time I remember getting hooked to a video was with Fitz and the Tantrums' "Moneygrabber" in Kenny Hoyle's Madness Bonus Part (above). Kenny's style and trick selection is easily one of my favorites but despite getting used to watching his tricks again and again, I just had to keep rewatching this video so I could repeatedly experience the huge bump to bar heelflip as the percussion dropped. And right as the first verse starts Kenny comes out with a sweet line that keeps the excitement going while maintaining the soothing vibes from the quieter music. Then the switch back heel at 0:50 perfectly times the slow motion with a new underlining sound for the music as it builds back up. Another reason why I was so intrigued by this bonus part and the song was the strange skip at 1:32 that I knew felt out of place at first. Regardless, after wanting to hear the song in full, I would always picture Kenny's great skating when I thought of this melody.
Now most people probably know "Moneygrabber" from Mike Mo's part in Pretty Sweet, which I must say was an instant favorite of mine in great part because of this song. The clever ground-stomping intro as the song fades in depicts Mike Mo's effortless skill all too well. It's cool to see when that first verse comes in (which apparently is the beckoning for the first line in the video part), Mike Mo takes it back to the ledges we know him for. And then at the first major swell for the chorus, he comes out with a pretty surprising switch nosegrind fakie front 360 shove out at a green schoolyard ledge, which sticks out clearly in my mind. Same thing happens when the next chorus comes around: Mike Mo starts off a 3-trick downhill line at a school that he also skated in Fully Flared with a fakie big heel, flawlessly following that up with his impossible late flip, and finishing the line down a nice set of stairs with a gorgeous frontside flip. And at the part in the song with the 1,2,3 count-ups, Mo's trick selection gets rather crazy but is amplified by its pairing with the song for what is my favorite segment of his part.
More recently, Fitz and the Tantrums had their song "L.O.V." featured in Bones New Ground for Trent and Trevor McClung's shared part. Throughout it all, the song is very upbeat and brings out the positive mental attitudes that the brothers have. While showing off their impressive abilities they appear like they're having fun in the process, which is helped by the song. I like Trevor's 5-0 into the long, steep bank at 15:00 because his rolling away speed wobbles match the singing of "tryy-yy". Just a little gimmick that helped me enjoy the part even more. And directly after, the timing of the drums (leaving and then entering) for Trevor's switch big flip down Carlsbad couldn't have been better, as the epicness of the trick is made to stand out. Then at the end as the music slowly fades out, the saxophone solo cordially invites the two bros to a free-for-all of heavy tricks...and they accepted.
Just like in the other parts, Josh Anderson's part in Organika's latest offering of Grow With Us is really made memorable because of the Fitz and the Tantrums' "Hey Mr. President". The first few piano chords as Josh ollies over the manhole cover and powerslides down the street are extremely inviting for the viewer. The split second of silence when Josh locks into his 360 flip nose stall at a popular ditch around the 4:00 mark acts as a moment for the viewer to catch their breath out of surprise at a pretty rad trick on a rough bank. On top of that, the chanting of "Hey!" and "Ooh!" work well as solid moments for Josh to comfortably stomp his tricks down throughout the part; they also happen to emphasize his slam around 4:42, but it all adds to the likeability of the part.
